![]() The feature is being rolled out as a beta in the US in the fall of this year and will expand globally later on. ![]() Regarding Creator Music, this will be a new destination for creators to find the songs they want to use in their videos. ![]() It should be noted that YouTube Shorts was first launched in India in September 2020. The Shorts revenue share program will start rolling out in early 2023, though YouTube did not specify, which countries would get this first. YouTube Shorts is seeing over 30 billion views from 1.5 billion logged-in users on a monthly basis, the company revealed. YouTube executives said that the fund–which had a cap– cannot keep up with the growth they are seeing in the short-form video. This also means that YouTube is putting an end to its Creator fund, which was helping monetise some of the Short video creators. So every month revenue from all those Shorts ads will be pooled together and that payout will go to Shorts creators as well as cover the costs of music licensing,” he added. They’re not attached to specific videos, but run in between videos in the Shorts feed. Ads for shorts are different from long forms. “This is the first time real revenue sharing is being offered for short videos on any platform at scale. YouTube stressed that ads on Shorts work in a different way compared to those on traditional longer videos– there’s no dedicated ad before each Short video. They’ll receive all the benefits of YPP, including revenue sharing, and the different ways creators can make money on our platform,” Neal Mohan, YouTube’s Chief Product Officer, said at a special event hosted in the company’s office in Los Angeles. Starting early next year, creators who reach 10 million Shorts views over 90 days can apply for partnership. “We’re introducing the next chapter on how we reward creativity on our platform through the YouTube Partner Program.
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